Jan 10, 2023
PizzAmore is a restaurant brand inspired by the heart of Naples and the soul of a stone oven. Known for its authentic Napolitana-style pizzas, PizzAmore uses Steenoven (stone oven) baking to serve up the perfect balance of charred crust and fresh toppings. The goal of the branding was simple: make the warmth and quality of the food visible before the first bite.
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When working on PizzAmore, the main goal was to translate the warmth of the oven and the love of pizza into a visual language. This wasn’t about following trends—it was about building a lasting, welcoming identity that feels just as handcrafted as the food.
The design system included:
A custom wordmark logo, blending rustic curves and bold structure
A color palette of tomato red, olive green, stone beige, and charred black, echoing ingredients and the oven itself
Illustrations and iconography inspired by traditional tools and firewood baking
Friendly, rounded typography with a slight vintage tone
Whether someone sees a pizza box, menu, storefront, or Instagram post, the brand needed to feel instantly comforting and familiar. The layout style was kept clear, casual, and cozy, perfect for showcasing both daily specials and timeless classics.
Visuals were also designed to highlight the brand’s slow-baked philosophy—no rush, no shortcuts, just quality in every slice.
PizzAmore’s branding brings people into a world where pizza is personal. It’s the kind of place where families gather, friends laugh, and everyone feels like a regular. The identity helps make that feeling real—even before they walk through the door.
